What is digital marketing? Marketing that uses electronic devices, such as the computer and mobile phones.

In today's era of information explosion, there are a lot of advertising options available for consumers. Therefore, it seems that digital marketing can lose its competitiveness against other ways of marketing. But this is not true. Digital marketing is becoming more popular than conventional methods because people cannot ignore the convenience of using gadgets like PCs and smartphones for their day-to-day information needs.

This guide will start with a synopsis of the PPC world, SEO and social media marketing.

Vet Pursuits SEO - Why it is important -

SEO Search Engine Optimization

What is SEO?

Seo stands for Search Engine Optimization. It is a method of improving the ranking of a website on search engines like Google, MSN or Yahoo by making changes in its content to suit the searching patterns of users.

How important are blogs to SEO?

Blogs play a very important role in seo. Blogs can be seen as effective tools which help webmasters turn their sites into relevant sources of information on particular topics within a given industry or niche market. They show up frequently in relevant search engine results which are seen by a large number of visitors.

What is the main purpose of SEO?

The main purpose of our Toronto SEO Experts is to gain maximum traffic from search engines for your website or blog, and thus generate high conversions and increase ROI (return on investment). You can do so by following certain principles like keyword research, content creation, off-page optimization etc.

What is PPC

Pay per click advertising :

PPC stands for "pay per click." Sometimes it's called "paid search," but this tends to include everything from AdWords to Bing Ads, Yahoo Search Marketing (YSM) and others. This means that you pay for each click on your ad instead of paying based on impressions or clicks-throughs as in the traditional display advertising model – which still has its place throughout digital marketing, even if it's less common in comparison. The idea is that people are searching for your product or service, so you don't want to waste money on consumers who have no interest at all.

You can buy sponsored listings as part of an auction process, but they usually appear alongside results from free listings. This is called "sponsored advertising" and it's the cornerstone of a PPC campaign. You shell out some cash, place your ad and then pay each time someone clicks on it. It's still about getting more eyeballs to your website – but this time you're paying for them!

Some people get confused by Google AdWords because they think it's only related to search engine searches… when in fact there are tons of different places where you can place ads in order to market your business. This includes content websites, meta search engines and even within social media sites like Facebook where you can target users by their friends on the site or even their own interests based on a few choices they make.

While Google AdWords is definitely a critical part of PPC, it's not the only one… so let's cover some basics. These include how to get started with Google AdWords and Facebook Ads, as well as an overview of SEO processes as they relate to paid versus organic traffic . We'll also cover keyword research and optimization methods that can help improve both areas. Finally, we'll turn our attention to social media marketing and how it interacts with the other two areas.

All the text ads that appear on top of search results, from Google, Yahoo etc., are called pay per click advertisements. The interesting thing about this is that you don't pay for every time people visit your site (like PPC). You only pay when they click your ad therefore these kinds of advertisements are also called Click-through rate or CTR Advertising. So if I want to advertise my site I would set the cost per click but it wont show up until somebody actually clicks on my ad and goes to my site!

What is Social Media Optimization ?

Social media optimization is about promoting your business through social networks like Facebook, LinkedIn, Twitter, Myspace etc… You can optimize your website/blog by adding sites related to your niche like YouTube, SlideShare and other similar websites.