Clickbait

Clickbait’s main purpose is to pique peoples’ interest enough to click through to the content as a method of increasing ad revenue. Once the reader is there, the content rarely satisfies their interest. It is considered by some to be a modern day equivalent of Yellow Journalism Links to an external site..

Clickbait sites like Buzzfeed and Upworthy are everywhere. For examples of satirical clickbait, check out Clickhole Links to an external site..

 

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note: This information is from Luc Steinberg's blog post "Infographic: Beyond Fake News – 10 Types of Misleading News Links to an external site.," (26 July 2017) for EAVI Links to an external site. and was accessed on 15 July 2020.