Salesforce is a Constituent Relationship Management (CRM) tool that Indiana University utilizes to track its constituents. So who is a constituent? Constituents can be prospective or current students, parents, alumni, donors, employees, community organizations, leaders of corporations, governments, or fans of Hoosier sports. Often, constituents of IU will wear many of those hats all at once, and wear even more across their lifetimes.

And it's with those constituents as its focus that Salesforce can be leveraged to:

document communications (phone, email, in-person interactions, etc.)
manage events
view constituent records including bio-demo info, academic interest, event engagement, and more
generate reports to learn more about target populations
build dashboards to better visualize data

Marketing Cloud is the marketing component of Salesforce that can be leveraged to develop branded communication and distribute mass communication. For more information on Marketing Cloud, contact mcdoc@iu.edu.