Day 5 How to Measure Anything and Predict Replication

Speaker

Doug Hubbard, MBA

Douglas Hubbard is the inventor of the Applied Information Economics (AIE) method and founder of Hubbard Decision Research (HDR). He is the author of How to Measure Anything: Finding the Value of Intangibles in Business, The Failure of Risk Management: Why It’s Broken and How to Fix It, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities and, How to Measure Anything in Cybersecurity Risk (all published by Wiley between 2007and 2023). He has sold over 190,000 copies of his books in eight different languages. Three of his books have been required reading for the Society of Actuaries exam prep. In addition to his books, Mr. Hubbard has been published in several periodicals including Nature, The IBM Journal of Research and Development, OR/MS Today, Analytics, CIO, Information Week, and Architecture Boston.

Video Lecture

Lecture Slides

Hubbard HTMA Short Overview A.pdf