Course Syllabus

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Overview

This course builds on the skills and knowledge developed in Making Meaning and in Typography; you will use typography and imagery as mode of visual communication. You will focus your efforts on these objectives: 1) Develop conceptual and formal communication systems with a focus on the use of typographic and other visual elements. You will learn to create considered relationships among and between each part within the context of the whole. 2) Develop the ability to parse complexity in order to create understanding by designing with an understanding of human contexts. 3) Continue to develop the technical skills relevant to producing professional-quality comps across a variety of formats building on work from Typography.

Learning outcomes

You will...

  • construct and employ typographic grid systems
  • define and apply design systems across communication channels
  • combine typographic elements and imagery in novel ways to communicate with defined audiences
  • utilize more playful, meaningful and appropriate explorations in considering concepts, context and communication problems especially when applying typographic design and image design specifically
  • critique typographic work with nuance
  • utilize proper design tools for typographic purposes

Grades

Grading will work a little differently in this class. We will still have assignments with due dates. However, you will not receive letter grades on a per-project basis. Instead, we will provide a list of skills (canvas call these Outcomes) that you should be able to master over the course of the semester. Whenever we observe that you have mastered a skill, we will mark it as "complete."

This approach will provide you will a global view of what you should be learning. It can also act as a checklist that will show you where you should focus your attention.

Additionally, we'll have two chances for reflection on how you're doing: Week 8 and Week 16. We will ask you to respond to a reflection and meet with one instructor for a short meeting. At the Week 16 review, we will determine a letter grade together (student and faculty) based on the percentage of skills you mastered, your reflection, and your engagement in the class (handing things in on time, participation in critique, discussion, classroom culture, etc.)

Readings

Course Summary:

Course Summary
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