There are very few unique products and/or services on the market these days. Potential clients have more than a handful of choices when it comes to what they buy, leading to highly competitive industries. 

 

Reaching clients, especially in the B2B space is even more complex. For future business leaders and budding entrepreneurs at Indiana University, understanding B2B marketing is absolutely imperative.

 

Here are a few B2B statistics to keep in mind:

 

• 67 percent of B2B customers do online research first
• 20 hours of research is spent before contacting a sales rep
• Prioritizing marketing leads to 13 times higher ROI
• 60 percent of companies utilize paid advertising

 

The above statistics paint a clear picture of why B2B marketing needs to be well thought out and a top priority. Most of your B2B marketing efforts will be online. 

 

However, don’t count out the need for physical marketing, like branded custom reusable bags via Discount Mugs. It is essential to make meaningful brand connections for current and future clients across multiple mediums, whether digital or physical.

 

Promoting a product and/or service in a powerful way is the aim. To ensure success, you will need a few tricks up your sleeve. That’s why we compiled a few B2B marketing strategies that simply lead to more clients. Let’s jump right in!

Know Where Potential B2B Customers Live Online

Everyone is online, especially if they are all about professional enhancement. To reach and connect with potential B2B customers, you need to know where they live online. What publications do they read? What social media channels do they use? What do they search for online?

 

These questions can help guide those connection making opportunities. For example, if your target audience utilizes LinkedIn, you better have a strong business presence on that professional social media channel. This is done by:

 

• Publishing industry related articles via leaderships LinkedIn profiles
• Posting highly informative content on the business’ LinkedIn page
• Send private messages with a powerful value proposition to generate leads

 

Did you know 92 percent of B2B marketers use LinkedIn in their overall digital marketing strategy?

And 59 percent of those B2B marketers using LinkedIn agree that it generates massive leads. More than any other social media channel.

LinkedIn is only one platform. Establishing trust and credibility through high-authority publications, like Forbes Councils, can be another way to reach potential B2B customers online.

Get Creative with Your B2B Marketing Efforts to Score More Clients

Creativity is a must in today’s competitive marketing landscape. Everything a brand does needs to be creative with an actionable takeaway. This helps brands stand out among the crowd. And this holds true for every industry.

 

The content you produce for your website, blog, and social media needs to be highly creative. But be sure there is still a marketing message that hits home for potential clients. Don’t be bland, but also don’t be spammy.

 

Being creative also goes for physical marketing campaigns, such as tech giveaways, and client appreciation swag. Don’t simply slap your logo on a coffee mug and call it a day. Get creative and serve up marketing material that is eye-catching and conversational.

Search Engine Optimization (SEO) Is Tethered to B2B Marketing

The COVID-19 pandemic has shifted a lot of focus toward digital marketing. This has raised the bar for content online. If you are a marketer in a company, you may have seen your search ranking dip a bit. This is due to more brands making digital marketing a priority.

 

How do you keep your search ranking and gain traction in B2B marketing? Search engine optimization (SEO). Brands that want to increase clients and boost profits from current clients need to ramp up optimization efforts.

 

Revamp those industry keywords and refresh your website content. Utilize top keywords in blogs and industry published articles. And take a closer look at how hashtags are used in social media to increase brand awareness.

Maximize Customer Service Efforts to Lift Up Marketing

Customer service is also tethered to marketing in today’s digital marketing landscape. With 67 percent of clients doing online research prior to connecting with a salesperson, reviews of your brand, products, and/or services need to be on point.

 

Negative reviews will reduce client opportunities. And when customer service is not maximized, negative reviews are the outcome. Make reviews and ratings powerful. Make them speak loudly in order to entice potential clients to sign on the dotted line.

In Conclusion . . .

Having B2B marketing strategies in mind when building out your 2021 marketing campaigns can make a big-time impact on ROI. The above strategies can prove useful. How will you make marketing happen when you hit the office floor running?