If you manage a marketing agency, you should be well-versed in providing marketing services to your clients. However, given the rapid pace of technological advancement and the constant emergence of new trends, you must make strategic and tactical errors while deciding on the perfect combination of digital marketing services.

It's challenging but well worth the effort.

So, you should go over this quick checklist to avoid the common mistakes that agencies make when branching out and start creating your long term business goals to have a successful digital marketing agency.

All of the 'mistakes' are based on concerns that An Bui has encountered in how agencies structure and manage their online marketing services integration. 

An Bui , a digital marketer, has launched a leading digital learning program called Online Career Accelerator to teach you Digital Marketing strategies like email marketing, social media marketing, search engine optimization (SEO), marketing campaigns, SEO, and PPC. 

For the benefit of our marketing company, here's a quick breakdown of how we prevent these marketing mistakes.

1. Manage Multiple Clients in the same Google Ads Account

It's never a good idea to manage several clients from the same account, regardless of platform. You don't want to be responsible for prepaying ad expenditure and waiting for reimbursement. Recovering that money can be difficult, and the model scales poorly. Unfortunately, many inexperienced agencies make this error.

They take on a slew of local businesses, create ads on a single Google Ads account for the sake of "simplicity," and then run into another round of problems.

2. Non-profitable Pricing Structure

A non-profitable pricing structure is a critical issue for agencies transitioning from another industry to paid search. Website creation and SEO strategies take a long time to complete. Billable hours or a fixed price make a lot of sense in these areas.

If you charge by the hour for Google Ads, Facebook, and Bing account maintenance, you may end up leaving a lot of money on the table in the long run. Excessive tinkering to make a living when paid by the hour can hinder performance, particularly in paid search. Alternatively, you might charge utilizing a results-based system that pays out dividends or nothing at all. It's a win-win situation.

3. Developing Complex Report With Insufficient Optimization

Some agencies spend a lot of time developing complex reports at the expense of account performance. HubSpot claims that "agency personnel spend four or five hours per client every month reporting on digital." When your clients expand their advertising efforts into new channels, where KPIs are just as important, the situation will only get worse.

4. Getting Rid of the Search Query Report

Keywords are the foundation of any Google Ads campaign, but what about the searches that generate them?

Many of the companies we spoke about their customers' keywords, adjusting bids regularly, and merging SEO research in the existing account data to uncover new PPC chances. It is a great way to spend your time, but it shouldn't come at the expense of looking at the Search Terms Report at least once a week.

The Keywords tab in the new Google Ads UI has a function called Search Terms Report. It assists you in determining which search queries activate your keywords which is critical if you're employing a tiered bidding structure. You can also add negative keywords to specific ad groups or campaigns and create negative keyword lists throughout your entire account.

5. Keywords with a Long Tail

Have you ever scratched your head and wondered, "What exactly is a long-tail keyword?"

Short-tail keywords have a limited number of words but a high search volume that dominate many Google Ads and Bing accounts. Everyone in your client's business is bidding on those terms, and most of the time, they don't convert very often. 

It's because short keywords don't usually indicate much commercial purpose. Is it because of the competition, the expense, or the lack of conversion? It is not a winning formula.

6. Backfilling Instead of Expanding

How can you keep your clients happy while chasing down and converting leads?

Even the most devoted practitioners, the technical mavens, can be seduced by the attraction of business development. After all, proposing new business is an exhilarating experience.

Unfortunately, it's all too easy to get caught up in pursuing new business and forget about your present clients. It completely interrupts growth, and you end up cutting ties with people who may be your agency's biggest advocates.

7. Unappealing Ad Concepts

Not everyone who can fill out a spreadsheet or keep track of event-based conversions can also design.

On the other hand, clients do not see this as a compelling reason to avoid the sale-generating value of Facebook and the GDN. You will need to generate great image-based content that people want to click on at some point.

For the time being, you can rely on Fiverr, but it can only take you so far. You can also use the Google Ads UI's image-ad creation platform; while the tool has come a long way since its debut, it still sacrifices panache for simplicity.

Do You Need Assistance to Grow Your Marketing Agency?

Now is the time to join the Online Career Accelerator !

Look for a wide range of services offered by Digital Marketers or entrepreneurs for your future project. These marketing professionals understand how to run a digital marketing agency and share innovative ways to reach your target audience with relevant content.

Check out Online Career Accelerator to learn how to handle your business more successfully. It is a 10-week course to analyze your strengths, weaknesses, and areas of opportunity in running your company.

This course will also teach you about content marketing, email marketing, paid advertising, social media marketing , project management, and other aspects of marketing.

Are you ready to work with a digital marketing agency, and avoid these mistakes? Learn how An Bui Marketing and his team can help you raise your online presence and increase revenue!

Hurry! Enroll and book a call with me or Join our how to build a 6 figure agency course here. 

Get extra bonuses when you join! 

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