1. Instant communication without borders

Social media has broken down physical barriers. If you have a profile, you can contact people from any country in real-time.

The messaging resource of the platforms allows you to form new friends, meet others who are interested in the same activities and exchange opinions.

In addition, these spaces are also useful for you to be well informed. Newspapers use their pages to continually update the main news.

Beyond information, social networks also offer us a world of entertainment.

Whether you are a lover of photography, technology or games, on social networks you can find endless options to distract yourself or learn more about topics that catch your attention.

But you have to pay attention to the fake news that circulates quickly on these sites. Look for verified sources, reliable media and the most complete content.

2. Social complaints with exponential scope

In our daily lives,many injustices or situations can go unnoticed by the media.

Thanks to social networks, many situations have come to light and networks have become an important search tool for scripts and topics for the news.

With its exponential reach, this type of social complaint goes viral very quickly, helping to solve problems more efficiently or raise funds to help some cause, for example.

In addition, the rapid scope of information on social networks facilitated the work of organizing solidarity actions, for groups that need help or abandoned animals, for example.

3. Greater professional visibility

Another advantage of the networks is the possibility of promoting yourself as a professional. In groups, you can connect with people who work in your sector.

If you want to create new contacts and achieve more growth opportunities in your career, LinkedIn is going to sound perfect for you.

The purpose of the social network is to put professionals from various segments in contact. In it, you can share your CV and sign up for selection processes.

4. Potential conversions

Circulating through social networks are users who can become customers. Therefore, having an institutional profile is very important.

In addition to establishing direct contact with the public and generating familiarity, these sites are super attractive spaces for advertisements.

Sponsored publications appear on the user's timeline, directing them to the company's site or to another institutional channel.

At the same time, all social networks offer very useful tools for analysing metrics.

With them, companies can monitor the impact of what they publish and the engagement of the public.

Beyond conversions, being present on social networks is also the way to create and retain a community of followers involved with a brand or business.

To achieve this, bet on the quality of communication, the quality of theInstagram followers you are looking for and a good Social Media strategy.

5. Favourable space for customer service

According to Facebook data, more than 20 million talk to their customers through Messenger.

Therefore, expanding customer service to online channels has become elementary. You have to train the teams that are in charge of the company's social networks and make sure they have the training and good preparation to face the problems that may arise.

Never cheat the client, always be transparent, calm and polite when trying to understand their pain and solve their problems.

With messaging channels, such as Messenger, it is more advisable to speak privately with people.

In this way, by managing a crisis well and offering good customer service, social channels can contribute to the good reputation of the company.

6. More visibility for the brand

Although it sounds a bit obvious, this is the end result of avoiding the disadvantages we mentioned and taking advantage of all the advantages.

In the same way that you seem out of the world if you are not in any of the main social networks in your private life, having a business or a brand 100% offline is as if you did not exist in the market.

Your business may do well, but connecting to social media reduces geographic barriers and provides a growing expansion of brand recognition and visibility.

And that, as we already know, generates more sales and improves profitability.