5 reasons why you need a business intelligence system

The relationship of companies with external information is real madness. Either for them, it does not exist and they behave like an ostrich in the face of danger or it is so disorganized that no one understands anything.

In general,  talking about a business intelligence system to a manager is like talking about rocket science.

They are not able to understand and see the advantages and benefits of managing external information correctly and relying on a business intelligence system that facilitates the life of their organization and its relationship with information.

For this reason, let's see the reasons why we cannot go beyond a business intelligence system. 

1. Markets change rapidly

This is what a novelty. Conditions in the economy change fast. Markets do it even more. 10 months can be an eternity in today's times for the industry. And no, don't think that everything stays the same. The last big company that is beginning to see how the changes are brutal for its bottom line is Gillette. Yes, the monopoly of razors is collapsing before the proposals of other producers that offer the same or better product at better prices, why shouldn't the same thing happen to you with a less privileged position?

No matter where you are, sooner or later you will notice the changes. But if you want to know where the trends are going, you will have no choice but to learn to control the information flows that take place in the market. And to do that you need a business intelligence system.

2. Intuition is not enough, to make decisions you need data

Data and information must be added to intuition quickly and flexibly to facilitate decision-making. Both enrich and reinforce the way we make decisions.  Data analysis in a discipline that we integrate into our organization

3. The volume of information is increasing

The sea of ​​data, information and content does not stop growing. To be able to access what matters, you need powerful mining prospecting machines that allow you to filter the grain from the chaff. And to do this you don't need millions. You need to implement a strategy supported by tools that allow you to be productive in data extraction. It is about overcoming the phenomenon of intoxication on the Internet

If you don't, your competition will.

4. A business intelligence system allows you to automate the capture of information

Think about the hours and people you need to search (24-7) the relevant information for you. Let's not go crazy, a manager would allocate a whole team of people to just search for information. Well, that's what happens when we don't have a business intelligence system in the organization. That we end up looking for all the information. And in the worst possible way. Asking Google, colleagues and acquaintances.

A competitive intelligence platform's basic function is to automatically capture the information that interests us and classify non-stop (24-7) creating repositories where we can go when we need to answer a question. He asks that if we want we can leave it to see the evolution of the answer over time.

5. Companies need to facilitate the knowledge of their employees if they want to be competitive

That is one of the keys to the future. A company needs to incorporate new skills and knowledge into its know-how. And this is only possible with people. People you can hire or train. Business intelligence systems not only serve to collect information but also to save the "memory" of the company and facilitate the transmission of knowledge.

The advantages and benefits of having a business intelligence system are many as we have seen. The important thing is to be able to take advantage of them.